BRANDING

COGNIZANCE

We did the entire branding for Cognizance, the annual technical festival of IIT Roorkee.

ABOUT

The Dean of our institute, IIT Roorkee, asked us at the Design Studio to do the design for Cognizance,our annual technical festival. It is the second largest technical festival in Asia and involves more than 150 events, workshops, exhibitions and live shows.

IDEA

After countless days of research and brainstorming, we came up with a design philosophy for the festival to complement the theme of the festival, ”Eureka 2.0”.

DETAILS

Doing the design for a festival of this magnitude means designing all kinds of things ranging from huge flexes to ID cards for participants, guest speakers and also for the performing artists. Our work received a lot of appreciation and working together for a such a long period also helped us bond better with each other. Also, working for the festival also served as great learning experience for the Studio’s new recruits.